When you apply creativity to your website you will be able to increase visits to the website because more customers will be interested in going through it. Find a web designer who can integrate creativity into the websites they create. These are the creative things that should be implemented on our website.
Make customers remember your side by using parallax scrolling. Find a font that is acceptable by the audience and use it. Make the website colorful but ensure that you use friendly colors by avoiding the colors that are too bright or too dull. Blend the color of the background and the font to make the website stand out. The CTAs should have a different color or bold them so that they stand out from the other texts on the website.
You can use text testimonials too but ensure that you add humor to them. You should occasionally change the testimony of that you’re using on your website. The testimonials on your website are interesting to read if they are coming from key customers who are winning in the market. Evaluating your site makes it unique because the most stars you get the more customers will want to visit the website.
Well-edited pictures and videos such as the 360 degree videos that have proper lighting, sound and clear images draw the attention of customers to your site. Link the advertising images and videos on other platforms like social media, YouTube and mobile apps to your website. Take advantage of influence the celebrities to have over people by allowing stars to be part of the videos used to advertise on your website. The curiosity they build in customers to know more makes them revisit the website for more; hence, create short and exciting videos while uploading them at intervals. The videos should tell a story. Voice overs in videos to demonstrate how the product is used are beneficial. Use sign language experts to reach out to those with hearing impairment.
Applying content writing to a website makes it appealing to customers. Customers want to read new content every time; therefore, improve on your frequency of blogging on the website. Posting content that has been copied from websites of other organizations make your website to be trusted less by customers. You should research on the customers’ needs for you to get new topics to blog. Your blogs should inform the customers about the trends in the industry. Write about the measures you are implementing to solve the challenges employees face with your organization and respond to the misconceptions customers have about your organization and product. Invite professionals and other writers for guest posts. Content writing competitions with rewards like posting the articles from winners on your website and offering gift vouchers should be encouraged..